As we all know that “Backlink” is an important part of SEO. And today, I do not know that people are making backlinks through many ways like Forum posting, press release, directory submission and many more. In this post, we will discuss about a bad way to make backlinks and how to avoid these.
Google built its page rank algorithm on the basis of backlinks and started ranking websites from them. And that’s why very few people go to the second page of Google.
Creating backlinks is a challenging task that’s why newcomers make a lot of mistakes.
So today we are going to talk about some bad ways of making backlinks which you should avoid yourself and your clients too.
As we also know that there are 2 major parts of SEO.
- On-Page SEO
- Off-Page SEO
On-Page SEO is a technical part which has a fixed parameter for everything. You have to do changes all over the website, not an individual page.
Off-Page SEO is totally different from On-Page SEO. You have to create backlinks and which strategy you are using.
The strategy of each business is different and which strategy you are following to make backlinks. It depends on you. Check your backlinks here.
There are some bad ways to make backlinks that you should avoid. Some of them were outdated and some were never correct. Let’s see which ways are wrong.
1: Expired Domain
Expired domains are those domains that were previously used those who had created a website but now they have been expired.
Some people want to buy expired domains and get their backlinks automatically.
This process also has many disadvantages. Domain has its own history that’s why there may be spamming on that domain.
If you buy an expired domain, it does not mean that Google will consider your website as new. Therefore, you should avoid this method.
2: Blog Comments
Blog comments are completely useless that’s why just don’t do this. Search engines have banned it 15 years ago.
In fact, the links that have a no-follow type were created so that they prevent spam from this blog comment’s name. So please drop it because it is useless and harmful.
3: Press Release
It is also similar to blog comments. Google has rejected press release. Because Google also knows that Businesses themselves launch and publish press releases.
If you think logically that when Google has banned the backlinks made by paying someone else, then how will they not ban the backlinks made by paying themselves?
If you have some press release backlinks on your website, you don’t need to remove them.
4: Disbalanced Backlinks
Backlinks are not just in text format but can also generate image, form, and video backlinks.
And you should keep a balanced ratio of these according to the nature of your website. Images, graphics, and InfoGraphics, video platforms related to your business can get backlinks from different places.
Therefore, you should avoid imbalanced backlinks.
5: Youtube Comments
A lot of new people do Youtube comments and they paste the link in the hope that it will become a backlink. But it is useless and Google doesn’t give any priority to this.
Youtube also remove this automatically. If you do this, again and again, your account will be counted in spam.
So, you should avoid this method also.
6: Discounted Backlinks
You must have known that Google ban paid links. Google has banned any website that sells backlinks
But giving discounts in return for backlinks is also not the right way. Some people buy backlinks or suggest others and the reward for doing this will be punishments only.
So, you should avoid this method also.
7: Forum Post
There was a time when people used to make a profile on any forum and paste their link in its signature.
And after that, they used to go to different forums and post comments so that a link to their website was posted which is useless now.
In today’s time, these types of links do not matter.
8: Unrelated Event Links
Commercial events, Trade fairs, Local events normally mention their sponsor on their website. This is the best and easy way to make backlinks.
But Google has cleared many times that if a website is not really participating in such events. And adding your link instead of just payment Google will surely penalize this type of website.
9: Misleading Links
There are 2 types of Backlink:-
- Anchor Text
Anchor text tells the search engine that website’s context what it is about. Many times people use different types of anchor text to create backlinks on an unrelated website which has nothing to do with the website which is a bad thing.
For example- If your website is related to a Departmental Store and you are creating a backlink on Toys website.
Therefore, the search engine will not accept a backlink on the toy shop website. This type of backlinks is useless and harmful.
So, you should avoid this method.
We have discussed 9 ways above which Google can punish or penalized you by following them.
Some of these methods may seem funny to you, but I still see some people following all these ways. And sometimes it happens that they are told all these methods in an institute, which is absolutely wrong.
At times, some clients also get such that they trust only and only backlinks. They do not care whether traffic is coming from backlinks or not or is the traffic coming in also useful or not.
They need more backlinks than just their competitors. And the client who needs good traffic, you should avoid such backlinks.
If you like this post, please share it with your friends. We will discuss quality backlinks in the next post.