Google has launched a series of updates over the past few months. It has impacted the digital marketing world and business.
New Google updates denote variation in the algorithm. It is basically introduced to favor the user experience.
This means planning new strategies to rank higher on Google. Google is taking every measure to meet the user’s requirements. Businesses need to find new ways to understand and adapt to new changes.
Rank Higher on Google in 2023: A Tug of War for the business world
Now, the businesses and their marketing team will have to count on big things. It includes number of mentions, retweets, shares, followers, and many more.
Many businesses are active on social media like Instagram, LinkedIn, etc. Hence, it would be challenging to keep track of the Google ranking.
Do you think that social media platform has replaced Google? According to Statista, Google is the most prominent platform worldwide with 86+ billion visits in total monthly. In comparison, Facebook, Instagram, and Amazon get only 20 billion and 4 billion visits respectively.
Google still holds its position high in the first spot as the most prominent platform.
So, you have to still care to rank higher on Google. It is the place of prospects for your brand.
11 tips to rank higher on Google
Google puts in lots of effort to rank interesting and fresh content. You must ensure to craft and publish quality content.
Google loves unique write-ups. No matter how good your SEO technique is, if your content is not unique, you are narrowed down to zero.
Make sure you craft a write-up that answers your reader’s queries. It should offer high value in comparison to other web pages.
2. Monitor your SEO
SEO is an important element to rank higher on Google.
a) On-page SEO
On-age SEO is the best action to improve your ranking on Google. You can optimize your web page/ content in a matter of 2 minutes. And you can see the results quickly.
You must consider the following things to monitor the on-page SEO:-
- Meta descriptions
- Title tags
- External link structure
- Internal link structure
- Voice-optimized SEO
- Schema mark-up
It does not matter if you have a WordPress site or have a site on any other platform. There are typically many aspects that businesses must check into. This is the reason why entrepreneurs look for leading professionals to handle WordPress SEO.
b) Technical SEO
It ensures that your website is designed aptly so that Google or other search engines crawl and index your page.
The content is the ruler but it is a waste if it cannot be found, crawled, or indexed. The efforts which you implement will all be in vain.
You must consider the following for technical SEO:-
- Responsive and mobile-optimized business website
- Secure pages
- Plagiarized content
- Page load speed
- Links work
There are many businesses that do not optimize keywords. Many businesses have a tough time because of this reason. 10 types of keywords in SEO you need to know.
How to scan the queries (keywords) for which you rank?
Visit the Google search console and click “Performance on Search results”. You will get the report for the keywords which you rank.
a) Targeted keywords
The length of your content also plays a crucial role in boosting rank. Make sure to use long-form content and keep the keyword’s density at least 1-2%.
Adding keywords does not mean that you have to stuff the keywords unnecessarily.
b) LSI keywords
These are the advanced tactics for on-page SEO. They are generally phrases and words that are related to the keyword/ topic.
LSI keywords generally show Google that the write-up is actually regarding the topic.
Backlinks play a major role in the algorithm of Google. You must aim that your users share your content on social media. So, write and post the best quality content more regularly.
Backlinks are an elaborative approach to display that you post important content. It also signifies that you are knowledgeable in your vertical. The more the user reads your content, the more it denotes that your content is shareable and credible. Google will consider this.
a) External backlinks
You should not have a laid-back approach after creating the content. Rather, actively approach credible and authoritative websites/ brands to publish guest posts. You can create backlinks to the relevant content.
Why should you approach an authoritative website?
It will boost your DA (Domain Authority) score. But you can only win on this strategy when you create the best quality content.
b) Internal backlinks
Using internal backlinks is also a great way to med your way higher on Google. You can post it on the words or phrases on your post.
It will give the crawler a path to your content pieces.
In 2019, Google went mobile-first. It made this shift because 5.27 billion people use mobile phones in comparison to desktops or laptops. They have made it clear that they give high preference to a website that is mobile responsive.
You just develop your business website with simple navigation menus. Make sure to test your websites on different devices with varied sizes and shapes.
The security of your business website plays a key role in the ranking factor of Google. Ensure that your website is HTTPS encrypted. This will encrypt the data between the browser of your user and your website.
7. User Experience
A website with good UX ranks well on Google. It uses a program based on Artificial Intelligence, RainBrain. This incorporates the ranking signals such as bounce rate, CTR, etc. These signals assess the quality of the user experience on your website.
Many focus on keywords and content. Nevertheless, it is best that you add content in the video form.
A video pops up as a video carousel and engages the audience. Nowadays, Google does not look only for images or news articles. In fact, it targets pages with videos that give a better user experience.
Lower-loading pages have a good bounce rate. Now, this is a big concern because Google’s algorithm sticks around it.
If you do not hold the technical skills to fix this, it is better to hire an SEO agency.
10. Domain Authority
Domain Authority is a metric. It shows how you are best and closes to users’ requirements and searches. Moz measures DA. Now, if you have a Domain Authority of 80 0r 80+, it means you are ranking on topics.
11. Website Structure
Also, ensure to check your website’s structure. The architecture of your website is essential. This is mainly from the perspective of crawling and indexing.
You can create a site map on your website to improvise the website structure. It lists all the important pages that search engine needs to be aware of.
In a conclusion
Hope this blog has enlightened you regarding how to rank higher on Google.
Seriously, it’s high time you invest 2X the time. SEO is not rocket science but you have to effectively work hard to get the results.
Check the latest market trends and check the keywords’ popularity. Go to your competitor’s website and check on which keyword they are ranking. Start working on that.