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Ways to grow your local business with digital marketing

If you have a local business, and looking to increase your presence in the local community, there are lots of marketing tactics to choose from. Let’s cover the ways to grow your local business with digital marketing.

Here comes the digital marketing

So you’re ready to grow your local business but aren’t quite sure how to efficiently or effectively reach the right customers. Digital marketing is the answer. There are a growing number of opportunities for companies – especially small businesses – to connect with potential customers online. This is important because more and more customers are getting what they need through search engines, social channels, and review sites.

Local Marketing

Local marketing is nothing but engaging and connecting with your local audience which is around some specified radius from your business location. 

While marketing online is an important way to increase revenue for your business, local online marketing offers unique and highly targeted opportunities for companies that have a physical location or customers who need to be able to visit their location. 

40% of all searches on Google are local. So if you can’t be seen locally, others will step in to fill the void. Once they do so, your business risks getting lost in the shuffle.

Here are the best digital marketing practices for your local business.

Facebook and Facebook Ads

This is one of the best platforms for targeting your local business audience. FB Pages give businesses, brands, and public figures a voice on Facebook, enabling you to easily connect with the people who matter to you: customers, fans, loyal followers.

Facebook page

Create a professional Facebook page to brand your business. 

To make the most of your Facebook page, you need a solid strategy that includes employing familiar and effective marketing tactics like targeting, content creation, and promotion based on your promoting product.

Facebook ads

When you set up Facebook ads, you’ll get to choose from options that let you target. Using Facebook advertising tools, you can reach out to potential customers in your area and offer them valuable information. 

Your target radius

You can target people on Facebook Ads based on location, age, gender, and interest and make them aware of your products and services. You can run Facebook ads with the specified area that you want to target. So your local business made so easy for people to reach. If done correctly, this form of social media marketing will help generate leads and convert them into paying customers. 

Instagram

Instagram is another great place to connect with your customers. Location tags and hashtags featuring your city or state are popular ways to engage customers in a local area. The ability to search for people who are in your area is also a popular feature.

Perfect Instagram profile

Make sure your location is accurate and up-to-date on your profile to start tagging yourself in posts at your business’s location. You can also showcase how customers use your products by featuring them in posts with a product-focused tag.

Instagram tagging feature

One of the best features of Instagram is tagging. When you tag a location on your Instagram post, it not only appears more frequently in location search results for that hashtag, but you’ll also sneak into the general feed of anyone who has viewed the location before—even if they don’t follow you. It is because Instagram never filters outposts from locations—new or old.

Youtube Commercials

Commercials can air on TV and YouTube. They are effective in building recall, awareness and giving consumers a reason to buy. Commercials grab the viewer’s attention quickly, creating interest within a limited timeframe. You don’t have to craft long-form content if you are producing a commercial, so aim for something short and sweet.

YouTube is the second-largest search engine in the world. It can help your customers not only find your product but can determine if they like you and your amazing product. Use video to tell your story, and you’ll build a lasting relationship with your customers. So, YouTube commercials can also grab your target audience. 

Search Engine Optimization

SEO is a tactic or technique used to structure and build your website in a way that it ranks higher in search engines like Google, Bing, and Yahoo. It provides the visibility of web pages, websites, or links on top ranking based on what users search for when they use the search engine for research purposes.

Using the above three social media platforms for your business will benefit SEO to large extent. Additionally, they help your website for optimizing more. 

Search engine optimization (SEO) helps to grow your local business by improving your website’s visibility in search results. So your potential customers can find you.

List your business on GMB

Google My Business has been a key driver of local business growth and thanks to its ability to help drive word-of-mouth through reviews and recommendations.

About GMB

Google My Business is a great platform to showcase and list your local business online. GMB can help your business’s local rank on Google and enhance your business information across Google Search and Maps. With GMB, you can create a free mobile-optimized website to represent your business.

GMB for Local business

When new people arrive in your location, the first step they do to choose their shop for their required product/service is by using Google My Business. So listing on GMB helps your local business.

Content Marketing

Content marketing is not only a great way to create value for your customer, but it can also boost your website’s SEO. Google loves content, and the more you create relevant and valuable content, the larger your website will rank on search engines. It’s that simple.

To increase page views and ranking on search engines, content marketing ​increases the visibility of your website. It will help you reach your target local audience. Make sure to post more content by focusing on your target audience’s pain points. The more frequently the content is updated, the more likely a website will be viewed as active and relevant.​ 

The bottom line

A local business with no marketing plan is one that will struggle. That’s why we’ve created this guide to help you learn how to grow your local business with digital marketing. Grow your local business effectively and efficiently with the above-mentioned digital marketing tips.

You can also approach digital marketing services for your small business. It’s a great idea. There are digital marketing companies for small businesses too, which are affordable and budget-friendly. Try to pick one among them.

Author: Shehraz KhanFounder of My Digital Post, I have completed my MBA in Marketing from the University of Pune. I am a professional blogger and have almost 6 years of experience in SEO, SMO, and Google Ads, Facebook Ads, Content Optimization, etc.
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