We are all living in the modern digital space, so it is quite common to see auto-generated websites. There are one-click templates (like Wix or Squarespace) and drag-and-drop Indian AI website builder solutions that allow anyone to create a beautiful, functional website in a matter of minutes. You see polished designs, modern layouts, and fully functional websites.
However, many of these auto-generated websites are unable to connect with the average user and may lag when testing on real platforms like PHP web hosting. The problem isn’t the auto-generators; it’s the copy.
Smart auto-generated websites still rely on human-sourced copy for explaining value, creating trust, and driving user behavior. The good news is that you don’t need to recreate the website itself; rather, you simply have to change the copy (the what and how style of it).
Why do many auto-generated websites have the same sound?
Many auto-generated websites are built using pre-formatted or AI-generated content. The programming behind these websites caters to all, which means they don’t speak to a specific individual or segment of users.
Examples of copy that appear on thousands of auto-generated websites include phrases such as “We can transform your business” or “We are your partner for successful outcomes.” Users will quickly skim over this copy because it doesn’t answer the user’s main inquiry.
A good copy doesn’t need to be fancy; it needs to be clear and understandable. Most auto-generated websites lack clarity because they don’t understand their users’ issues.
Start with one clear message
Auto-generated layouts often have more than one section on the same page, like a hero banner, a feature block, a testimonial block, and a call-to-action (CTA). The most common mistake that people make while trying to deliver information is trying to tell everything all at once.
Instead, come up with one primary concept for the entire page.
So in terms of pages on the website:
- The home page is a combination of “Who Is This For + What Do We Solve?”
- The services page is a combination of “What Happens Today After Working with Us.”
- The contact page is a combination of “Making Contact with Us Is Both Easy and Safe.”
When you have one objective for each page, even an otherwise basic layout feels like there was a purpose behind it.
Reword headlines for humans
Headlines are now the first thing read or missed by people.
Auto-generated headlines usually describe the business rather than telling us about its value. Our services don’t describe anything; what we do makes no one curious.
A functional headline addresses the current situation of the reader and ends a thought that is already in their head.
Rather than simply listing features, we want to give them possible outcomes. Instead of just talking about what your business does, talk about how you can help your customers. Tell them how you will make them feel better, show them the relief they will get from your help, and give them a clear “next step” to take. A single well-written sentence provides more value than an entire paragraph of vague content.
Replace feature lists with simple explanations
Bullet points are part of the auto-built website. They can be useful; however, they only add value when they mean something to the user.
Users don’t care if you use new technology or methods. They want easier things to do.
Add a single sentence of plain language explanation for each feature. These should include:
- What will it help me do?
- What will it remove, or prevent me from doing?
- What will it save me from stressing about?
When explaining features with plain language, readers will have more trust in your website, even if it is on a template.
Write in a conversational tone
Another of the reasons auto-generated websites have no personality is that all the copy is written as if it were a group of people speaking, rather than two individuals speaking to one another.
Your writing doesn’t have to be very informal, but should be written in a clear, direct manner.
Write with shorter sentences, and be straightforward in your questions to the reader. Small changes like these help to put some life into an AI-created website.
Use CTAs that reduce fear
Almost all of the auto-generated call-to-action buttons are aggressive, such as “Buy Now,” “Get Started,” and “Sign Up Today.” For many web visitors, especially those on service or informational websites, these can feel like they were rushed.
To replace those with low-pressure calls to action that explain what happens next, consider ‘Talk To Us,’ ‘See How It Works,’ and ‘Get a Clear Answer.’ These typically feel more inviting and likely make the user feel safer.
Edit without overriding
You don’t always have to remove everything from the builder-created content.
Start by editing the existing content. Change generic words and phrases to product-specific terms. Break long sentences down into shorter ones. Remove words that don’t add meaning to the sentence.
Even small changes to your web page’s content significantly improve the users’ experience. For example, the use of simpler, clearer headlines, shorter paragraphs, and better buttons.
Think of it as fine-tuning your marketing message and not just rebuilding your marketing message.
Conclusion
While an automatically created website can save time, it doesn’t have the ability to understand your customers as well as you do. This is where your copywriting takes the euro place.
If your copy clearly defines who the target audience is, what problem the product resolves, and what the next step is for the user, then the website will function no matter how it was created.
Design may draw a customer’s initial attention; however, the customer’s decisions on whether to purchase a product or service are influenced more by the message of the written content than the website design. Even in an auto-generated system, the right copy does most of the selling.
In short: design is the invitation, but the written word is the persuasion.
