6 Local SEO Mistakes To Avoid in 2021

If you want to rank your business locally then there is no better option than local SEO. In this post, I am going to explain some local SEO mistakes which you should avoid.

Some new bloggers or SEO people make these mistakes while doing Local SEO (Google My Business). You have to take care of a few things here and strengthen your local SEO.

Let’s see what mistakes we make.

1: NAP Citations (Name, Address, Phone Number)

Some people make a citation, but they make the mistake that all the citations have different names, addresses, and phone numbers.

You do not have to do this because Google will be confused by seeing different names and addresses of your site.

As we can see in the image above, how you have to keep your business name, address, and phone number the same.

Common Off-Page SEO Mistakes in 2021

2: You Don’t Have Google My Business Profile

Some people don’t even create their own profiles on Google My Business. Or even some make it but don’t optimize it like proper business name, address, working hours, category, etc.

I am showing you an example of Google My Business profile optimization below:

If you want to rank your business locally then you have to create a profile on Google My Business but also optimize it.

3: Don’t Do Keyword Stuffing in Your Business Title

Some new SEO people make this mistake because they think that by doing such things our business will rank quickly. You haven’t added many keywords in your business title.

If you are doing keyword stuffing in your business title, Google can suspend your business listing.

Common Technical SEO Mistakes in 2021

4: Remove Duplicate Listings

Sometimes it happens that there are many duplicate listings of your business, which makes it difficult to rank your business locally.

The first thing you have to do is to remove all the duplicate listings. And focus on your main business listing. This is also a local SEO mistake that you should avoid.

5: Fix Your Business Category

Google understands your business with the help of your business category. So, don’t ignore this because it will be required at different places in local listing.

For Example: If I have a digital marketing company, I will add digital marketing in my category. Whenever a user searches a digital marketing company then my company will also appear there.

Therefore, you have to first identify your business and add its category.

6: Work on Local Keywords & Content

First of all, let us see what are the local keywords. These keywords search for a specific location.

Local Keywords: SEO services near me, Digital Marketing company near me, SEO company in Delhi.

First of all, you have to search for local keywords and optimize your content according to those keywords. The local keywords you have searched are to be used in your content.

Common On-Page SEO Mistakes in 2021

Conclusion

Now above we have seen some points which can help in your local SEO and these are some of the local SEO mistakes that people often make.

You have to pay attention to these mistakes ahead and make your local SEO good.

If you like this post, please share it with your friends and SEO people.

Author: Shehraz KhanFounder of My Digital Post, and I have a passion for all things digital marketing. I hold an MBA in Marketing from the prestigious University of Pune and have been in the industry for over 6 years now. As a Digital Marketing Manager and Blogger, my expertise lies in SEO, SMO, Google Ads, Facebook Ads, and Content Optimization. I love creating strategies that help businesses to achieve their marketing goals and make an impact in their industry.