make money on pinterest

How to Make Money on Pinterest

It is quite daunting to consider that Pinterest has been with us for over ten years. During that time, people have tried to utilize it for earning money in various ways. In this post, I’ll tell you how to make money on Pinterest?

Unfortunately for them, you cannot simply spam affiliate marketing into Pinterest anymore, as updates have made it quite a spam resistant platform. But, that doesn’t mean that you cannot make money on Pinterest in a less intrusive way.

To help you out, we will cover the basics of making money on this platform and how to use it to its full potential.

How to start using Pinterest

If you have experience with Pinterest, feel free to skip this paragraph. But, if you are new to it, know that you shouldn’t approach it with a money-making idea right off the bat.

To actually make money here, you will have to find an audience interested in your content. So, while modern times have made online marketing more alluring, try not to worry about monetization. Instead, try first to figure out where your interest lies and what audience you want to reach.

A person doing research on a laptop in order to make money on Pinterest.
Try to figure out what other people do to make money on Pinterest to avoid their mistakes.

Even if you want to make money on Pinterest as a side job, you will have to put in quite a bit of time and effort. So, try to find something that you find fun and interesting.

By doing so, you will be able to properly focus on your content and create something that people will notice.

Only once you get the hang of Pinterest and find your way to express your thoughts should your proceed with money-making strategies.

Ways to make money on Pinterest

Your biggest concern on Pinterest should be finding an audience. Every money-making strategy we will outline will only work if you have enough followers.

So, just like with any other platform, you need to commit to building up your online presence and catering to a specific demographic. Unfortunately, we cannot go into much detail on building an audience on Pinterest, as that would take us at least a full article to cover.

So, for now, we will assume you understand the basics and focus on how to monetize your popularity.

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Using Patreon

Let’s say that you are a successful Pinterest creator, and you want to find a way for your audience to support you. The most direct way to do so is to create a Patreon account. If you are only looking for some extra cash out of Pinterest, Patreon can be the ideal way to go.

By using it, you can skip all the marketing strategies and avoid looking like a sell-out. Instead, you can rely on your audience to support you and your content via monthly patronage.

Partner up with a brand

It is not uncommon for Pinterest creators to partner up with a brand. After all, if your content focuses on a single subject, it is only natural that you showcase a respected brand within that niche.

The tricky thing is to choose who you will partner up with and to get the right audience.

A cup of Starbucks coffee.
There are tons of brands that you can partner up with if you have the right audience.

While it can be quite lucrative to have a partner, you need to have a substantial following for brands to take notice of you. Here, more than any other strategy, it is essential to develop an excellent online presence and build it up within a loyal niche.

Then it’s only a matter of finding a reputable brand and partnering up with them in a natural way.

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Use affiliate marketing

The most natural and the most widely used strategy for making money on Pinterest is through affiliate marketing. After all, over half of Pinterest users use it solely for shopping.

Therefore, by tackling affiliate marketing, you will not only earn money but help them find decent products. The difficult part is to set up affiliate marketing so that it naturally connects with your content. To do this, you first need to pick the brands and products that you affiliate with carefully.

Know that your reputation is just as important as the number of people that follow you. So do the necessary research before you sign up for affiliation. Ideally, you will also tackle SEO to promote your pins more easily.

An important thing to note is that you should keep close tabs on Pinterest updates. Over the years, Pinterest has put certain restrictions on affiliate marketing, as it became too spammy.

If you don’t abide by these restrictions, you can face penalties. So, do yourself a favor and carefully track what the people working on Pinterest have to say.

Having an eCommerce website

A common way for businesses to use Pinterest is to promote their eCommerce store. After all, Pinterest gives you a more natural way to do this, as you can use pins to showcase your goods.

With proper use, you can navigate people to your store with surprising success. Mind you, while Pinterest can be useful, it shouldn’t be the only way in which you promote your online store.

You should also utilize social media for link building and practice proper SEO strategies. Just like any other marketing strategy, you need to plan appropriately and do your research beforehand. But, if you do tackle it properly.

Pinterest can be the source of a surprising amount of online traffic to your online store.

A person using a credit card for an eCommerce store.
Using Pinterest to promote an eCommerce website is only natural.

Become a Pinterest virtual assistant

This final way to make money on Pinterest is for people that have ample experience with it. If you’ve been a regular creator for a couple of years, why not use your knowledge and go pro.

Most people are aware of Pinterest’s value, but simply don’t have the time to deal with it. And they are more than willing to use their digital marketing budget to engage it more.

So, use your knowledge to get a nice income from Pinterest. Here we suggest that you optimize your boards first. And, remember to check out the more business-oriented side of Pinterest before you start.


As we have discussed in the above post that how to make money on Pinterest? Everyone can earn money easily but you have to follow these steps and read this post carefully. If you like this post, please share it as much as possible.

Author: Shehraz KhanFounder of My Digital Post, and I have a passion for all things digital marketing. I hold an MBA in Marketing from the prestigious University of Pune and have been in the industry for over 6 years now. As a Digital Marketing Manager and Blogger, my expertise lies in SEO, SMO, Google Ads, Facebook Ads, and Content Optimization. I love creating strategies that help businesses to achieve their marketing goals and make an impact in their industry.