SEO

Common Off-Page SEO Mistakes in 2020

off page seo mistakes

Basically Off-Page SEO is meant by creating backlinks. We will discuss here what mistakes are made by new bloggers or SEO persons. In this post, I will explain common off-page SEO mistakes and how to avoid those.

There are some new bloggers who focus only on the number of backlinks. Right now the SEO is changing so when creating backlinks you have to focus on quality rather than quantity.

Let’s see the mistakes of off-page SEO.

1: Directory Submission

Some SEO’s pick up the list of directory submissions and start making backlinks there. Sometimes they think that doing this way will increase the quantity of the backlinks.

You always have to pay attention to the quality of backlinks. And make backlinks from the relevant website itself.

One quality backlink is more powerful than many unnatural backlinks.

You don’t need to submit on every directory but you have to submit on most popular directory sites.

Directory Submission

Find the category that your business belongs to and submit the directory there. Google also likes the relevancy of the backlinks.

Common On-Page SEO Mistakes in 2020

2: Buying BackLinks

There are many platforms from where you can buy backlinks but you don’t have to. Google identifies your purchased backlinks very quickly. And count your SEO to black hat SEO.

For Example:

If a person is telling you that I will give you 500 backlinks in one day. What do you think it is possible to make 500 natural backlinks in a day?

Whoever is saying this to you means that fraud and cheating on you.

3: Reciprocal Links

This is a common mistake that a lot of people make that the exchange of backlinks. It means that you give me a backlink then I will give you a backlink.

This technique used to work before but now it does not work. So you have to avoid them and focus only on natural backlinks. This is also a common off-page SEO mistake.

4: Targeting the Wrong URL

This is the mistake that new bloggers or SEO people often make. Wherever they create a backlink, they target the URL of their home page everywhere.

You have to keep in mind that the page you are targeting for which keyword you have to make a backlink for the URL of that page. This is also a common off-page SEO mistake.

You don’t need to create a backlink for your home page URL. You have to create a backlink for your target page URL.

Common Technical SEO Mistakes in 2020

5: You Have Wrong Keywords in Your Anchor Text

Some people create anchor text from the point of view of the backlinks, they put the wrong keywords in the anchor text. Place the keyword in the anchor text where you want to rank. You also have to avoid it.

You should not use the same keyword in anchor text again and again, but you can change and use the different keywords.

Anchor Text

In the above picture, you can see the perfect example of anchor text.

6: Don’t Focus on Number of Backlinks

There are many new bloggers or SEO people who focus on the number of backlinks. You haven’t done this because a quality backlink is more powerful than many unnatural backlinks.

You have to focus on quality and relevancy of the backlinks.

Difference Between Technical SEO and On-Page SEO

Conclusion

As we have discussed in the post, there are many beginners or professionals who make such common off-page SEO mistakes. We also learned in the above post that you should avoid these mistakes in this way.

I hope you have learned a lot of things by the help of this post. If you like this post, please share it with your friends as much as possible.

Author: Shehraz Khan

Founder of My Digital Post, I have completed my MBA in Marketing from the University of Pune. I am a professional blogger and having almost 5 years of experience in SEO, SEM, SMO, and Google Ads, Facebook Ads, Content Optimization, etc. We provide the latest digital marketing services.
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