In this post, we will talk about Off-Page SEO 2020 with the full process step by step. Off-Page SEO is used to built backlinks on other websites. It is a long-term process and it must be done regularly.
Off-Page optimization is done offsite and usually, it is not visible on our website.
What is SEO
SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” or “organic,” search results on search engines.
Types Of SEO
There are 2 types of SEO
- On-Page SEO
- Off-Page SEO
If you want to know what is On-Page SEO, click on this link and read below.
On-Page SEO refers to settings you can apply on your website so that it is optimized for search engines.
The most important On-Page SEO tips are:
- Attractive title and description
- Create high-quality content
- Write content regularly
- Use social media plugins
- Allow comments on your website
- Proper URL Structures
- Mobile-Friendly website
- Fast loading pages
- Share your content to social media
- Use keyword in title, description, headings, content, and page URL
- Find proper keywords for your website
- Submit your website to search engines (Google, Bing, Yahoo)
- Image optimization (Use of Alt Tag)
- Properly optimized H1 tag and other headings
Why is Off-Page SEO Important
As we all know that after On-Page SEO, we need a backlink somewhere. Through backlinks, we make our website strong.
And off-page SEO is the process of creating backlinks. The more we have quality backlinks, the more we will rank on Google. We have to create quality backlinks through which our website rank on top of Google.
Benefits of Off-Page SEO
A successful off-site SEO strategy will generate the following benefits to website owners:
- Establish Reliableness
- Increase Pagerank
- Increase Ranking
As we have discussed above why is Off-Page SEO important and what are the benefits of this. Here we will discuss the process of backlink creation.
- Directory Submission
- Social Media Engagement
- Forum Submission
- Article Submission
- Video Submission
- Image Submission
- Social Bookmarking
- Guest Posting
- Web listing 2.0
- Blog posting
- Questions & Answers
A backlink is a link one website gets from another website. It is one of the most used words in the world of SEO.
Types of Backlink
There are two types of backlink:
Dofollow backlinks: It will pass links like Page Rank or Link Juice.
Nofollow backlinks: It will not pass any link. If we create a Nofollow link then we mention “Nofollow” with the website.
This is a special tag you can add to a link that tells search engines not to count the particular link as a ‘vote of trust’ to the referenced website.
<a href="http://www.xyz.com" rel="nofollow">click here</a>
Internal Links: It is referred to as a backlink. An internal link is a hyperlink on a third-party web page that points to a web page on your site.
You can see in the above image how internal links look like.
Cross Link: It is a process of linking between 2 sites. Whether or not they are owned by the same person.
There are three websites A, B, and C. A gives a link to B, B gives a link to C, and C gives a link to A. This is called cross-linking.
Link Wheel: A link wheel is, for example when you have 6 sites: A B C D E F. If A is your main site, then B, C, D, E, F link to A reciprocally. Then B links to C, C links to D, D links to E, E links to F, and F links to B completing the wheel. This is the basic variant.
Just as phones have directories, the website also has its own online directories. You can submit your website in different directories.
This has the advantage of how you submit your website to different directories from there you get a backlink.
The second benefit of this is that whatever users come to these directories. They can come to your website through these directories. It also increases your traffic and page rank.
Nowadays every person is using social networking sites. If we share the information of our website on the social bookmarking site, we can get a lot of backlinks from there.
People who use social networking sites can easily visit our website.
When we submit articles on different websites, they have some rules.
Let me tell you in the rules:
- First of all, your article should not be a duplicate
- Each line must be unique
- Must be 400 to 600 characters (According to them)
In this, you have to search for blogs related to your business which have good page rank. And also comment on those blogs.
You can get a backlink to your website through that comment. The advantage will be that people who will read those blogs and go to your comment. This will increase your website traffic.
If we talk about video sharing, then this is also a way to increase website visitors. If you are making a video related to your services and the name of your website is inside the video, your services, your phone number is there.
People will visit your website after watching your video & contact you.
This is also the best way to increase your website traffic.
We register any guest post website and post our content there. This process is also called a backlink creation process.
Social Media Marketing
Social media marketing is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “Nofollow Backlink”, but this does not mean that they do not have any value.
Difference between Social Bookmarking & Social Media Marketing
You just create backlinks inside social bookmarking. If you use 100 websites, then this has become your social bookmarking of your website.
Inside social media, you promote your product, business, or website. And you increase your online reputations.
As we have discussed in the above post how we can create backlinks. Read full article carefully and do your website SEO.
Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both.
When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.
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